Thursday, September 3, 2020

Pablo Picasso and Stelarc

Presentation Pablo Picasso and Stellar are two craftsmen who both use stun strategies to make fine arts that reverberate with the crowd. Albeit ones a pioneer and the other a postmodernist, the two of them share similitudes in their topic, and that is stun esteem. Body 1-Pablo Picasso was a Spanish craftsman who was conceived in 1881. Picasso was a painter, printmaker, ceramicist, artist and stage fashioner who went through lion's share of his time on earth living in France. Picasso demonstrated extraordinary ability since early on, who painted in a reasonable way all through his whole youth, and into adolescence.Picasso as observed to be one of the most innovative specialists of the twentieth century, who played a significant effect affecting youthful craftsmen. Picasso is likewise notable for helping to establish the time of the cubist development, alongside the creation of model which was built, the co-innovation of montage and the various measure of styles of which he created by investigating farther than different craftsmen. The cubist development was a kind of basic way to deal with the portrayal of structure and space.The style was first framed from Analytic Cubism to the later Synthetic Cubism, in which structures appeared to be secured more than each other. Picasso was viewed as an innovator craftsman as he was the prime supporter of cubism, just as the greater part of his specialty being conceptual and loaded with shape. Innovation is referred to for being individual just as giving imaginative hypotheses while communicating and testing out new thoughts. The pioneer style was initially found in retail, amusement, design and shops and wasn't appropriately perceived in craftsmanship until the late sass's. Fine arts the Weeping Woman arrangement includes the most renowned works of art where Pablo Picasso painted. One of these craftsmanships ‘Queering' is highlighted all through the arrangement. Queering is wall painting estimated, oil on canvas whic h Picasso painted in 1937. Queering shows the mayhem and catastrophe of which people and guiltless regular citizens, even creatures and building experienced when the besieging of Queering happened. The composition is viewed as even more a harmony image instead of a work of art, which carried the Spanish Civil War to the world's attention.Another fine art identifying with Queering was Picasso well known fine art Weeping Woman'. Sobbing Woman is seen as a continuation of the disaster evident in Queering. Sobbing Woman was additionally oil on canvas and was likewise painted in 1937, to Join his arrangement. The lady which can be found in Weeping Woman can likewise be found in his past work Queering. She is en grasping onto what has all the earmarks of being her dead youngster who was slaughtered from the Spanish Civil War. There are a huge assortment of etchings, drawings and canvases that include this passionate female character.Both Weeping Woman and Queering are viewed as visual por trayals on the feeling and sentiments that the individuals felt towards the besieging and war, albeit a few people accept, these compositions were likewise assessing the relationship Picasso had with the model Dora, which is the enthusiastic lady highlighted in these two fine arts, speaking to the blazing relationship they had, in spite of the fact that these works of art made a constructive dynamic between the craftsmanship, craftsman, model and even audience.Both fine arts of Queering and Weeping lady are viewed as the craftsman's very own way in stunning the crowd by painting the torment of a man frequented by the awful pictures of the slaughters occurring around him, in the Civil War. Picasso work effortlessly stunned the crowd when they were first painted his functions as it denounced government and war. Heavenly is a postmodern craftsman who can identify with utilizing a similar subject which is stun esteem, like Stellar. Heavenly is a Cypriot-Australian craftsman who was conc eived in 1946.He moved from Cyprus to Australia when he was at a youthful age. Heavenly considered Arts and Craft at T. S. T. C. , Art and Technology at CHATEAU and M. R. I. T. , Melbourne University. He examined, however showed Art and Sociology at Yashmak International School and Sculpture and Drawing at Ballard University College. Stealer's work if regularly dependent on suspensions, reproductions and mediations of the body, going further past what some other craftsman would generally go. He utilizes innovation to go up against the crowd and challenge the idea of art.He joins craftsmanship and crowd by broadening his own body and its capacities, utilizing it as a model or limit with innovation. He is likewise notable by his peculiar and distinctive style of work of art using execution, craftsmanship occasions and intuitive fine arts. Heavenly has drawn in with the subject of the body all through lion's share of his works of art. He has the notoriety to be associated with his craf tsmanships, accordingly making them individual to himself and getting drew in with additionally the audience.Stellar is a postmodern craftsman as he develops workmanship development which negate innovation in his fine arts. A portion of these craftsmanship developments incorporate go-between, establishment, theoretical workmanship and mixed media, by and large including video which is portrayed at postmodern. 2 works of art Stellar is notable by numerous individuals as the craftsman who utilizes suspension to depict a presentation, utilizing his body as a medium. In the seventies, when Stellar originally began trying different things with suspensions, he made his exhibitions for the most part private and all demonstrations were performed with careful equipment.Stealer's suspension exhibitions pulled in the crowd as it gave them energy which sometimes produced stun esteem. Stealers work of art Suspension, included his exposed tissue, penetrated with snares, which were embedded with w ires and pulleys which raised him up off the ground, pulling and extending at his skin. At the point when the snare enters Stealer's skin, it makes his body become a physical augmentation. This at that point stuns the crowd, despite the fact that it animates a quiet response from Stellar, more slow heartbeat and blood stream is then diminished.Another well known work of art which Stellar has made to increase a response from the crowd is his craftsmanship Extended Arm. The Extend is developed materials, for example, tempered steel, aluminum and acrylic. The work of art is an exact automated hand, with five fingers, with some novel abilities. It can do such developments, for example, wrist pivot just as thumb revolution, singular finger flexing tit each finger having the option to gripper in it.Similar to Picasso, Stellar plans his works of art in wanting to stun the crowd which will pull in the crowd to pick up enthusiasm for his fine arts, and to get his name notable by the overall population. As Picasso renowned craftsmanships have been around for quite a long time longer than Stellar, the two craftsmen depicted their own kind of stun. The manner in which stun is seen now, in contrast with when Picasso first initially began making works of art, has changed radically, as stun in those days wouldn't make a similar effect in present.

Saturday, August 22, 2020

Call Center Essay Topics - How to Impress Your Prospects

Call Center Essay Topics - How to Impress Your ProspectsCall center essay topics are an important part of the role of a student in this highly competitive industry. The assignment is normally given out for the first time in the third semester. The majority of students fail to grasp its significance as it involves setting oneself apart from the other students.Most of the students who aspire to be agents and managers in the future fail to do well in their high school studies. They generally make a snap decision about the direction they want to take their lives. In order to set themselves apart from the rest, they indulge in several activities that are non-standard, unconventional and not recognized by the society. This is why it is extremely difficult for them to make the jump to the corporate world.When it comes to the call center essay topics, they cannot afford to become complacent or appear uninterested when it comes to writing. This is because what they write will stand as their p assport into a lucrative career. It may also help them forge a career path that they might never have thought possible.One such usual topic in this area is communication. The students who are now on the cusp of making the transition to these careers need to get prepared by writing about their personal experiences with this area. Writing about personal experiences with students is one of the best ways to expose the student's creativity. Hence, before beginning the assignment, it is necessary for the student to analyze the actual needs of the company.A lot of homework needs to be done before going through with the assignment to sort out a particular issue from the perspective of the students. Once that is done, then the essays would be more effective. These students need to come up with as many interesting points and ideas as possible and keep them straight for the writer to use.Most of the call center business in the world runs on an issue that goes to the heart of their product or s ervice. This is where the students should exploit their interest and sense of creativity. The focus needs to be on the company and what makes it tick.Also, the students need to be aware of the logical flow of the essay. They should first have a concrete idea of what the final paper should look like. After that, they should have a clear understanding of how the process works. After that, the students should write and discuss on the issues and finally present the paper.If the students are able to master these skills, then it would mean that they would have an advantage over other students in the call center. The higher position that they would have would depend on the creative and innovative ideas that they show in their papers. As a result, their profile would also raise.

Friday, August 21, 2020

Prosauropods - The Ancient Cousins of the Sauropods

Prosauropods - The Ancient Cousins of the Sauropods On the off chance that theres one standard of advancement, its that every powerful animal have littler, less overpowering progenitors sneaking some place back in their family treesand no place is this standard more apparent than in the connection between the monster sauropods of the late Jurassic time frame and the littler prosauropods that went before them by a huge number of years. Prosauropods (Greek for before the sauropods) werent basically downsized variants of Brachiosaurus or Apatosaurus; a significant number of them strolled on two legs, and theres some proof that they may have sought after an omnivorous, instead of carefully herbivorous, diet. (See a display of prosauropod dinosaur pictures and profiles.) You may accept from their name that prosauropods in the end developed into sauropods; this was once thought to be the situation, yet scientistss now accept that most prosauropods were in reality second cousins, when expelled, of the sauropods (not a specialized depiction, however you get the thought!) Rather, apparently prosauropods advanced in corresponding with the genuine progenitors of sauropods, which still can't seem to be conclusively recognized (however there are various likely competitors). Prosauropod Physiology and Evolution One of the explanation prosauropods are reasonably obscureat least contrasted with raptors, tyrannosaurs and sauropodsis that they didnt look such unmistakable, by dinosaur measures. When in doubt, prosauropods had long (however not exceptionally long) necks, long (yet not extremely long) tails, and just achieved middle sizes of somewhere in the range of 20 and 30 feet and a couple of tons, max (except for odd genera like the mammoth Melanorosaurus). Like their inaccessible cousins, the hadrosaurs, most prosauropods were equipped for strolling on two or four feet, and recreations will in general show them in a moderately awkward, ungraceful stance. The prosauropod family tree extends back to the late Triassic time frame, around 220 million years prior, when the main dinosaurs were simply starting to set up their overall predominance. The most punctual genera, as Efraasia and Camelotia, are enclosed by puzzle, since their plain vanilla appearance and life structures implied their progenitors could have advanced in any number of bearings. Another early sort was the 20-pound Technosaurus, named after Texas Tech University, which numerous specialists accept to have been an archosaur as opposed to a genuine dinosaur, considerably less a prosauropod. Other early prosauropods, as Plateosaurus and Sellosaurus (which may have been a similar dinosaur), are vastly improved built up on the dinosaur developmental tree on account of their various fossil stays; truth be told, Plateosaurus seems to have been one of the most well-known dinosaurs recently Triassic Europe, and may have wandered the fields in goliath crowds like present day buffalo. A third well known prosauropod of this period was the hundred-pound Thecodontosaurus, which was named for its particular, screen reptile type teeth. Massospondylus is the most popular of the early Jurassic prosauropods; this dinosaur did in reality resemble a downsized sauropod, however it likely ran on two legs instead of four! What Did Prosauropods Eat? Far beyond their developmental relationship (or absence of relationship) to the goliath sauropods, the most questionable part of prosauropods concerns what they had for lunch and supper. In light of an investigation of the teeth and moderately lightweight skulls of certain prosauropod genera, a few scientistss have inferred that these dinosaurs werent very well prepared for processing the intense vegetable matter of the late Triassic time frame, however there are no immediate verification that they ate meat (as fish, creepy crawlies or littler dinosaurs). All in all, the dominance of the proof is that prosauropods were carefully herbivorous, however that imagine a scenario in which despite everything waits in the brains of certain specialists.

Sunday, June 7, 2020

Average SAT Scores by State How Does Your State Stack Up

When it comes to figuring out your ideal score on the SAT, there are a lot of numbers to consider. Sectional scores, composite scores, percentiles†¦how do you know? One way to find out how your SAT scores measure up is by looking at the average SAT scores by state. In this post, well dive into those numbers and examine what SAT scores by state can tell us about college admissions. These measurements can be particularly helpful if youre applying to public colleges in-state, as many public universities will compare students scores to others from the area. However, average scores in your area can also be important for college admissions in general (no matter where youre from or where youre applying), as schools often have admissions officers who focus on particular regions or states. Heres the data on SAT scores by state! What Is the Average SAT Score? The SAT is calibrated so the average score hovers around 1000. However, despite the many clever people at the College Board (the test-maker), this is hard to achieve in practice. In 2019, the average SAT score for all 2,220,087 students was 1059 (composite), with an Evidence-Based Reading and Writing score of 531 and a Math score of 528. However, the average score for students who took the SAT essay (1,9577572 Arkansas1169592576 California10765506 Indiana1086599 Minnesota12986% of students taking the SAT—pretty impressive for an entire state! Minnesota also has the second highest average Evidence-Based Reading and Writing SAT scores (643) and the highest Math SAT scores (655) by state. Wisconsin Average SAT Scores by State Wisconsin follows close behind Minnesota with an average SAT score of 1294. Average Wisconsin scores for Evidence-Based Reading and Writing SAT were 641 (third highest), and average Math scores 641, coming in second behind Minnesota. North Dakota Average SAT Scores by State Both of the Dakotas shot up the list of state ACT scores this year. North Dakota, in particular, showed high scores. In 2019, North Dakota had the third-highest composite scores (1283), as well as the third-highest Math scores (643). For Evidence-Based Reading and Writing, their score of 640 put them in fourth place nationwide. Pretty impressive! South Dakota Average SAT Scores by State North Dakota wasnt the only Plains State to shoot up the list of comparative ACT scores by state in 2019. South Dakotan students topped the nation in Evidence-Based Reading and Writing scores with a whopping 662 average. In terms of overall scores, their average of 1241 places them tenth in the nation, while their Math average of 619 ties them for ninth place. Iowa Average SAT Scores by State Iowas composite SAT average scores rank fourth in the nation. Iowas average SAT score was 1265 overall, with a breakdown of Evidence-Based Reading and Writing SAT scores of 634 (fifth overall) and Math scores of 631 (fourth overall). What Do Average SAT Scores by State Tell Us? Looking at these SAT scores by state, we can pick out a few common threads. Other than geography (with all four top states in the Midwest and Plains States), what trends do we see? Interestingly, none of these states requires the SAT for graduation. Instead, Wisconsin requires the ACT for graduation. While this might seem like a contradiction, it actually helps to explain the high SAT scores: all students have to take the ACT, and all schools accept both tests. Therefore, you would only take the SAT if you found the test format easier than the ACTs. This would lead to higher average scores, as students to whom the test did not come somewhat naturally are less likely to take it. However, that explanation doesnt take Minnesota, Iowa, or the Dakotas into account. These states dont require either test. Nevertheless, these states have excellent (and large) public university systems. This is also true of Wisconsin; all five universities were ranked in the top 300 by US News World Report. This means that students who want affordable tuition at a great in-state college may have to work hard to get their scores as high as possible. What Average SAT Scores by State Mean for Everyone Average SAT scores by state are far from the only metric available to measure SAT performance. However, theyre useful for several reasons. Primarily, average SAT scores by state help contextualize your scores in terms of your states school system. How did you do compared to others who had a similar education? (We know that school systems vary significantly within states, but it is one rough measure.) Once colleges have this knowledge, they can set standards for admission, particularly for public universities with automatic admissions for in-state students with certain scores or with score cut-offs. All colleges reviewing applications can use this information to look at individual students in a wider context, as well. A Better Way to Put Your Score in Context What should you do if you need more information about whether you score is good? Look at SAT score ideal score on the SAT percentiles. These numbers compare SAT scores to those of all other students who took the test. Particularly if youre applying to colleges with stiff, nation-wide competition, knowing the broader context of your scores is important. Also, dont forget to evaluate the middle 50% of SAT scores for your dream schools. If youre setting SAT score goals, this is the best place to start! FAQ What is an average SAT score 2019? The average SAT score is currently 1059 overall, with 531 in Evidence-Based Reading and Writing and 528 in Math. For students who took the essay, these scores were 1088, 545, and 543, respectively. What were previous average SAT scores? The nationwide average for SAT scores in 2017 was 1060, compositeso theres only been a tiny shift upwards. By section, average scores were 533 (Evidence-Based Reading and Writing) and 527 (Math). In other words, ERW scores have gone down slightly, while Math scores have gone up slightly. Note that these scores were across all students, not just those who took the essay. What is an acceptable SAT score? It 100% depends on where you want to apply. Check out the SAT scores for admitted students at different colleges you might want to attend to get a better sense of what your goal might be. Is a 1200 on the SAT a good score? Its above average, which most people consider good. It really depends on where you want to go, as more competitive schools will have pools of applicants with higher scores; its best to take a look at the schools you want to attend and evaluate your SAT scores in that context. A Final Word on Average SAT Scores by State Learning the average SAT scores by state can help you put your scores (or your students scores) in context. However, remember that these average scores are not the be-all-and-end-all of college admissions! In the first place, some states have amazingly high average scores, while others have average scores that fall below the national average. At the end of the day, the best way to evaluate individual scores is by seeing how they measure up to individual goals.

Sunday, May 17, 2020

The Violence Of Rap And Rap - 1633 Words

Introduction Crime is culture. Wait, what? Believe it or not crime is a culture that has developed rapidly this past century. Rap, over the years has changed in many ways such that it went from being condemned by the public to being mainstream, it is now being used to aid teens with psychological troubles, and more. This leads to the question to be answered: How has the change from condemning drug use and illegal acts in rap to glorifying it influenced youth over the last two decades? The evolution of rap has in many ways positively affected the youth but, equally, has fueled many negative actions of the youth. Rap Therapy In today’s ever evolving world there have been numerous distinctive solutions to help those who suffer from†¦show more content†¦29). This statement relates to the field theory that states behavior is a function of the person and environment (Elligan, 2000, p. 29). The assertion made by Elligan in relation to the field theory goes on to specifically demonstrate how behavior and psychiatric problems are often differently altered depending on the style of rap the person most commonly listens to. In relation to rap’s effect on psychiatric therapy patient’s behavior this leads to the next topic cultures of crime and cultures of resistance. Listening to Rap: Cultures of Crime, Cultures of Resistance The studies of three researchers confirm the stereotype between rap and violent crime tied along with strong feelings of social injustice to be only true to an extent. On the contrary, the same studies do prove the description of rap as â€Å"protest music† to be true as they examine aspects of social injustice, violent crime and property crime. One study conducted by Tanner Wortley in Canada revealed a reason behind black youths feeling of injustice after numerous blacks stating they felt as though they are more likely to be randomly checked by police than other racial groups (Tanner, Julian, Asbridge, Wortley, 2009, p. 699). Another segment of research conducted by Wortley describes blacks as being wrongfully depicted in a small range of activities and roles along with commonly being portrayed as the offender inShow MoreRelatedViolence in Rap Music572 Words   |  2 PagesRap Music: Does it make people violent Rap music is one of the elements of Hip-Hop music. It is the form of rhyming lyrics spoken rhythmically over musical instruments with a musical backdrop of sampling, scratching and mixing. Rap music became popular in early 80’s. In 1989 a group Niggaz Wit Attitudes came from Los Angeles and changed the rap music. This changed rap was the start of Gangsta Rap, in which they talked about violence, crime and killing. 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Wednesday, May 6, 2020

Professional Ethics Professional Ethical Framework

Joy Thomas Week 4-5 M3 Assignment - Create your own Ethical Framework Professional Ethical Framework in School Counseling Preamble The American School Counselor Association is a professional organization whose members have a unique and distinctive preparation, grounded in the behavioral sciences, with training in clinical skills adapted to the school setting. The school counselor assists in the growth and development of each individual and uses highly specialized skills to protect the interests of the client within the structure of the school system. The Ethical Standards for School Counselors were developed to clarify the nature of ethical responsibilities held in common by school counseling professionals. The purpose is to serve as a guide for the ethical practices of all professional school counselors regardless of level, area, and population served. As well as provide benchmarks for both self appraisal and peer evaluations. School Counselors follow the basic tenets of the counseling process from which professional responsibilities are derived. Responsibilities to myself Each person has the right to privacy and thereby the right to expect the counselor-counselee relationship to comply with all laws, policies, and ethical standards pertaining to confidentiality. 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Marketing Communications Plan for Micromax Informatics Ltd - Sample

Question: Discuss about the Marketing Communications Plan for Micromax Informatics Ltd. Answer: Introduction Businesses are created with the main aim of making huge profits margins hence ensuring they have perpetual existence. Achievement of these goals and objectives, managers, must put up strategies to be followed by the stakeholders thereby guaranteeing the success of the firms. Shareholders put their trust to the managers of their business that they will manage it accordingly ensuring its growth and development. Business success is a shared objective by all the stakeholders, and therefore all people involved in firms activities are essential for its survival. Customers are the buyers and consumers of any companies' products, and therefore they are very crucial for the survival of the firm (Villarejo-Ramos, and Sanchez-Franco, 2005, pp.431-444). Therefore, managers must ensure that the company meets the needs and demands of the customers to attract them to purchase its products. These report will focus on themarketing plan for the Micromax Informatics Ltd in India to ensure it remains co mpetitive and has high sales in the market. Technological improvement globally has led to the emergence of many firms which use the new technology to create goods and services. Micromax Informatics Ltd is a market leader in the communication industry in India and has established its name creating psyche among the customers to acquire its products. The company deals with many mobile devices and thus meeting the needs of its market in India entirely. Some of the services it offers to the customers include superb imaging, better music, Navigation, Games, Videos, Television and also Business mobility. The company controls India market and as a domestic firm it has the highest sales since its products are cheap and affordable to the many people in the country. The company was incorporated in 2000 and became Micromax Informatics Ltd. It was during this time it started selling mobile phones and offering a wide range consumer electronics, IT and telecom products to the Indian market. The firm since then has grown to a significant competitor in the market having massive sales and creating high employment opportunities. The greatest competitors of the firm are Samsung and the Apple Inc. which control 33% and 8% of the market respectively. The company has made significant innovation in technology attracting a large number of people in India. Most of the company's employees are composed of the Indians thus making it create loyalty among the people thus making them its primary market for its goods and services (Arora, and Arora, 2015, pp. 1-22). Selecting the Target audience Firms' potential customers make up the target audience. Therefore, a company must ensure that the target audience gets its goods and services to make it have high sales. It should locate its store near the customers who are the potential buyers. Micromax Informatics Ltd target audience is the citizens of India who makes its primary market. The firms must, therefore, built stores all over the country to make them available to all the potential customers. Choosing the target audience would also help the company in decision-making regarding the numbers and areas to open shops. The company must divide the country into segments which shows the location of the target market or audience (Ray, et al. 1973). Understanding Target audience Decision-Making The different target audiences have different tastes and preferences. The firms must be able to know the needs and demand of each audience to ensure that the products and services available to them meet their requirements. These would increase the sales of the company enormously. Awareness of the needs of the audience can help the firm make products that satisfy the needs of that particular audience. The firm can also know what the audience desire and therefore a business opportunity can arise for the company to cater for in the area. Different target has different purchasing power, and when the firm understands its market, it can formulate costs of products accordingly (Tidd, Bessant, and Pavitt, 1997). Determining the Best Positioning When the products of a firms are available to the different audiences, they must be placed in strategic places. These areas must be accessible to the potential customers quickly to facilitate the purchase. The Micromax Informatics Ltd should ensure that the areas of stores locations are the readily available, i.e., availability of transport means to and from the premises. Best positioning ensures that the products and services attract a large market thus increasing its profit margin. Positioning involves choosing of particular areas in the selected segments which are believed to have high numbers of customers (Dibb, 2010). Developing a Communications Strategy Marketing involves creating awareness to the potential customers on the existence of products of a firm that can meet their needs. Awareness can only be achieved by putting into account good communication strategies to reach out to the customers. Communication gives information to the buyers about a firm and its products thus attracting them to make purchases. The company must use the communication strategy which is straightforward and easy for the customers to understand to get high sales. Advertisement, personal selling, and other media should bring value to the firm regarding increasing its customer's base (Weinstein, 2004). Findings Micromax Informatics Ltd has engaged in Corporate Social Responsibility by starting programs that give back to the society. They help solve the social and environmental needs of the society, e.g., in the education sector, culture, sports, social welfare and in community development. The company has ethical principles which ensure that it operates as per the regulations. These activities make the firm's areas of operation conducive. The company has attracted a large market in India especially in the mobile sector with the majority of the people using its devices since they are cheap and of high quality (Percy, 2014). Conclusion and Recommendation The company market in India is great, but the management must always make strategies that will ensure it remains competitive. Business trends keep on changing, and therefore the managers must carry out continuously research to ensure they stay in line with the trends. Micromax Informatics Ltd should employ creative and innovative staff who can produce products that meet the customers' needs. It should always use technology in its operation to be able to increase the profit margins. Since the company brand name is respected for quality products, it should use it to its advantage to get many customers and increase its sales globally. The managers should use the high population as an advantage to increase its sales. Intensivemarketing strategies must be used to ensure all Indians purchase the firms products (Cravens, and Piercy, 2006). References Arora, S. and Arora, S., 2015. Micromax Informatics Ltd: Marketing strategy for emerging markets.Emerald Emerging Markets Case Studies,5(5), pp.1-22. Cravens, D.W. and Piercy, N., 2006.Strategic marketing(Vol. 7). New York: McGraw-Hill. Dibb, S., 2010. Market Segmentation SuccessMaking it Happen!Strategic Direction,26(9). Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Kim, W.C. and Mauborgne, R.A., 2014.Blue ocean strategy, expanded edition: How to create uncontested market space and make the competition irrelevant. Harvard business review Press. 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